Meier on Rothschild is a residential tower on Rothschild Boulevard in Tel Aviv, designed by the American architect Richard Meier, a Pritzker Prize laureate. Its white glass facade, screened by an aluminium louver grid, is a modern reading of the Bauhaus buildings of Tel Aviv’s White City.
This page sets out what is publicly known about the building: the design, the amenities, the location and the sales that have been reported. For the wider market, see luxury real estate in Tel Aviv.
[Image: Meier on Rothschild during construction. Alt text: Meier on Rothschild tower under construction on Rothschild Boulevard, Tel Aviv. Caption: Meier on Rothschild during construction. Photo: Sharshar, CC BY-SA 3.0, via Wikimedia Commons.]
At a glance
| Location | Rothschild Boulevard, Tel Aviv, with entrances on Allenby and Yavne streets |
| Height | About 158 metres |
| Floors | About 37 residential floors above a commercial base |
| Apartments | More than 120 |
| Architect | Richard Meier |
| Developers | Hagag Group, Berggruen Residential and the Cohen brothers |
| Construction began | 2008 |
| Facade | White glass and aluminium louvers |
The architect and the design
Richard Meier won the Pritzker Prize in 1984 and is known for white, geometric buildings in glass and metal. In Tel Aviv he took his cue from the White City, the Bauhaus district recognised by UNESCO. He has said that the buildings of the White City made a deep impression on him.
The tower has a modular, rectilinear form in concrete, with a glazed facade layered behind a gridded aluminium louver screen. The louvers work as a veil. Sliding blinds inside let residents control privacy and light. Large windows run from floor to ceiling, and slim columns lift the tower off the ground so that the retail level at its base stays transparent.
The building
The residential floors stand on a commercial base of about 2,900 sqm, with shops and cafes facing Yavne and Allenby streets and a six-level car park. The plans changed several times. The tower began as a 27-floor design in 2008, grew to 32 floors in 2010, and was fixed at 37 residential floors in 2011.
What residents have
The building has an Olympic-length pool, a spa, a private wine cellar for each apartment, lounges and a concierge. Apartments have high ceilings, parquet floors and hidden thresholds and lintels.
Location
The tower stands where Rothschild Boulevard meets Allenby Street, in the heart of Tel Aviv. The beach is within walking distance, and the tower is close to Neve Tzedek and the Suzanne Dellal Centre. For a walk through that neighbourhood, see our guide to Neve Tzedek.
Reported sales
In October 2011 the top penthouse, a three-floor apartment of about 2,200 sqm, was reported sold for NIS 200 million. It was described at the time as the most expensive apartment ever sold in Israel. This is a historical, reported figure, and prices for standard apartments are far lower and vary with floor, size and condition. For a view of current prices across the city, see our Tel Aviv real estate guide for buyers and investors, or ask about our investment advisory service.
Living here as a Diaspora buyer
Meier on Rothschild suits a buyer who wants a full-service building in the centre of the city rather than on the seafront. Concierge service and the building’s amenities make it practical for someone who is abroad for part of the year. If this is your first purchase in Israel, start with our guide to buying a home in Israel and our first steps page.
Other central Tel Aviv residences for sale
- The Mandarin Penthouse, a full-floor penthouse in central Tel Aviv with a wraparound terrace.
- Neve Tzedek Townhouse, a newly built semi-detached villa three minutes from the beach.
See all luxury apartments in Tel Aviv.
Enquire
If you are considering an apartment in this building, tell us the floor, size and timing you have in mind. We will tell you what is currently available and arrange a call. You can also buy with us through our full purchase service.
Frequently asked questions
What is Meier on Rothschild? A residential tower on Rothschild Boulevard in Tel Aviv, designed by Richard Meier.
Who designed Meier on Rothschild? Richard Meier, the American architect and Pritzker Prize laureate.
Where is it? On Rothschild Boulevard in central Tel Aviv, at the corner of Allenby Street, with entrances on Allenby and Yavne streets.
How tall is it, and how many apartments does it have? About 158 metres, with about 37 residential floors above a commercial base and more than 120 apartments. Published figures differ slightly between sources.
Who developed it? Hagag Group, Berggruen Residential and the Cohen brothers.
What amenities does the building have? An Olympic-length pool, a spa, a private wine cellar for each apartment, lounges and a concierge.
What was the highest price paid? In 2011 a three-floor penthouse of about 2,200 sqm was reported sold for NIS 200 million.
Can I buy an apartment here through Davidson Real Estate? Send us an enquiry with the size and timing you have in mind. We will tell you which apartments are available and arrange a call.
